Pinterest drives traffic (and lots of it).
Pinterest is an excellent tool to help increase links back to your website, which, in turn, drives more traffic. It is more effective at steering traffic back to a website more than any other social media source. (Thank you, rich pins!) This uptick in traffic obviously relies on good content. If you’re creating and sharing content that your audience likes, they’re more likely to follow your links. Good content on Pinterest starts with creating quality visuals.
Pinterest converts more browsers into buyers.
Pinterest helps to reduce the number of steps from discovery to conversion, making it easier for people to get straight to the source. Visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources. Way to go, Pinterest!
Sometimes it’s good to think of Pinterest as a big, visual search engine. People often turn to it during the research phase of their planning. They also turn to Pinterest for inspiration. I’m pretty sure most of us have tried at least one recipe for Pinterest…
Pins get you more inbound links.
Because every pin includes a link, it makes it easy to lead it back to the source of the image. Just think of how many visitors you can bring to your website by posting images of your products on Pinterest. This is an often forgotten part of Pinterest. Never underestimate the power of image search!
User engagement is ridiculously high.
Users on Pinterest seem pretty content to simply find and share things with small groups of people. This is good for your business! Why? It means that your pins are more likely to be seen, touched, and even go viral!
Pinterest integrates with your website, Facebook profile, and Twitter account.
Why is this a good thing? Because it enables users to automatically post new pins to their news feeds for others to see. Although we’re not big fans of cross-platform posting, many people find it helpful. If you’re relying on automation, you might be trying to do too much. You might want to spend some time on a social media strategy first.
Discover what your audience loves.
One of the beautiful things you can do with Pinterest is use it to see what is trending right now. Follow anyone who follows you to see what inspires them – you will have a first-person look into their mind. Pinterest gives you the opportunity to see and understand what’s hot today and use that information to position your offers and products.